Here’s a video that’s been circling the internets for a few days now, and with that timeframe adjusted for the online equivalent of dog years, it’s no wonder that it instantly went viral and has been viewed something like a billion times now.
It should come as a surprise to absolutely no one that the now infamous “Rise” commercial, featuring what B.S. has dubbed a “defiantly rhetorical” Lebron James, ruffled more than a few feathers among the throngs of embittered Cavaliers fans who were left to pick up the pieces after the King decided to relocate his considerable talents down to South Beach.
Whether it was the peculiarly aggressive tone of the commercial, the utter refusal to offer anything remotely resembling an act of contrition, the not-so-subtle undertones of his own perceived victimization throughout this debacle, or simply the proverbial reopening of a freshly-sealed wound, the people of Cleveland, understandably, did not take kindly to it, hence this video rebuttal, courtesy of Cleveland-area filmmaker Dan Wantz.
The conceit is clever enough: it’s a spoof of the “Rise” commercial, using choice clips from the actual commercial while interspersing a socioeconomically diverse collection of everyday Clevelanders ostensibly taking time out of their daily blue-collar routines of bailing hay and shaving the backs of people’s necks to chime in with their incensed responses to the “What Should I Do?” mantra.
For the most part, the sentiments echoed here aren’t much different from what we’ve been hearing all along – you shouldn’t have told us on TV, you’re a traitor, you’re a quitter, you said you’d stay until you won a championship, etc. – but by far the most incisive comment comes in response to “Should I really believe I ruined my legacy?” Simply put: legacy?
Though the barbers and hay-bailers have a point, I tend to prefer Chad Zumock’s more straightforward “Just Apologize” piece. South Park’s Tony Hayward spoof is quite enjoyable as well.